Store interior with oak shelving and deep navy feature wall at dawn
Production JärnforsenClients Retail chains, brands, architects
Järnforsen, Sweden

We build retail environments that sell.

Store interiors & bespoke joinery since 1926

  • Synsam
  • Hemmakväll
  • TAG Heuer
  • Stokke
  • NK Eyewear & Optics
  • Mockberg
  • Garbo & Friends
  • Snö of Sweden
  • BMW at Holmgrens Bil
  • Hellströms Guld
  • Sockertoppen
  • Westfield Täby Centrum
1926Founded in Järnforsen, Sweden
500+Stores fitted for a single retail chain
[01] How we work

From sketch to finished store.

We offer a complete store interior solution and take responsibility at every stage, whatever the sector, choice of materials or size of project. We can take over an existing concept, develop it further or create something entirely new.

Concept & Design

Together with you, we develop considered store concepts that elevate the brand and create powerful customer experiences. We combine function, aesthetics and commercial thinking, from the first sketch to the finished design documentation.

Sketches and moodboard for a new store concept

Engineering & Manufacturing

We engineer interiors built to last, both technically and visually. Everything is manufactured to exacting standards and we work in every material: wood, metal, glass, textile and specialist composites. Flexible production for single stores and large rollouts alike.

Manufacturing in the joinery workshop in Järnforsen

Delivery & Installation

We take responsibility all the way to the finished store. Our experienced installation teams make sure everything is in place, on time and with the right finish. Fast, smooth and professional, whether it is a single store or an entire chain format.

Fully installed retail environment
[02] Case studies

Selected projects.

Store interiors for Synsam with eyewear displays
Case 01 / Synsam

Innovative store interiors across the Nordics

Tailored, premium interiors for one of the largest optical chains in the Nordics, with more than 500 stores. Wood, metal, stone and acrylic in a modern, harmonious environment that draws the customer's eye straight to the products.

  • Retail
  • Store concept
  • 500+ stores

Outcome A unified store concept rolled out across more than 500 stores in the Nordics.

View case study
Shop-in-shop for TAG Heuer with premium interiors in dark wood and glass
Case 02 / TAG Heuer

Premium shop-in-shop solutions

We manufacture and deliver shop-in-shop environments that reflect TAG Heuer's exacting standards and brand identity. Working to the LVMH group's global concept, we create settings where the watches can truly shine.

  • Luxury
  • Shop-in-shop
  • Global concept

Outcome Shop-in-shop environments built to the group's global guidelines, delivered and installed across the Nordics.

View case study
Shop-in-shop for Stokke with product displays
Case 03 / Stokke

Shop-in-shops around the world

Stokke wanted to give customers a consistent experience in stores worldwide. We produce and deliver interiors that follow their detailed concept, just as faithfully in a small store as in a flagship.

  • Shop-in-shop
  • Modular
  • Children's products

Outcome A modular concept that works from small store to flagship, delivered worldwide.

View case study
[03] What we do

Four ways to elevate your store.

Store interiors

Complete store interiors from concept to installation. We work in every material, take responsibility for every detail and meet every deadline.

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Shop-in-shop

Dedicated brand environments within larger retail spaces. Built to your global guidelines and adapted to each local site.

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Display stands & POS

Tailor-made display stands that showcase your products and strengthen your brand. Illuminated, interactive or purely structural, always built to sell.

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Bespoke joinery

Made-to-measure bespoke joinery when standard solutions fall short. Genuine craftsmanship combined with modern CNC machinery.

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1926 to 2026. A hundred years of interiors.

Since 1926, Smålandsinredningar has manufactured high-quality interiors for stores. Our long experience means we can offer tailored solutions that meet each client's specific needs.

We work exclusively with Swedish suppliers for sustainable, local solutions, and we are proud to have been a trusted partner to the interiors industry for almost a hundred years.

Workbench with hand tools in the joinery workshop
Fig. 09The workshop Hand tools and workbenchFounded 1926
[04] Contact

Let's build something together.

A new store, a refit or an entirely new concept? Get in touch and we'll get straight back to you.

Tell us about your project
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